Content Writer vs Copywriter: Which One Should I Be?
So you're a writer (or passionate about writing). And you're looking for writing gigs. But when you're searching through job vacancies, you stumble upon an opening for either a content writer position or copywriter position with similar scope of work.
For fresh graduates, this might seem confusing. Should I be a content writer or copywriter instead? Are there any differences between content writing and copywriting?
The two may be closely related because they are both having a way with words. But there are surely distinct differences between the two.
Content Writing
Content writing is the act of creating many different forms of text-based content. A content writer usually provides specialized, relevant content for websites and other online media. Each type of text-based content can serve a different purpose and promote the brand in a different way.
Copywriting
Copywriting is the act of creating text for the purpose of advertising, or for other forms of marketing. Its final product–copy–is designed to increase brand or campaign awareness, which will ultimately persuade the audience to engage with the brand or the campaign.
Content Writing vs Copywriting: What's The Difference?
Although the roles of content writer and copywriter are generally misinterpreted and there may be some overlap between the two in the industry, these are the basic differences between content writing and copywriting.
The Act
Content writing emphasizes more on sharing information, knowledge, or entertainment while copywriting is more persuasive.
The Objective
Content writing aims to build trust and loyalty from customers so the company can later do future sales. Whereas copywriting aims more on inserting call-to-action, triggering your emotions, or creating a sense of urgency that directly sells.
The Form
Content writing is usually served in long-form, such as website articles, blog posts, articles in mass media, press releases, email newsletters, etc. While copywriting is usually served in a shorter form, such as taglines for advertisements, jingles, copy for social media, or copy in promotional banners.
Personally, as a content writer, I often gain an advantage in improving my copywriting skills--for example to make a catchy title or headline for my articles.
How about you--are you a content writer who also working on your copywriting skills or a copywriter in your way to upscale your content writing game? Hit my inbox with your stories! 🤹🏻♀️🙏🏻
P.S: This article was taken from what I presented in GetCraft webinar: Content Writing Across Platforms.
I'll be discussing the challenges that I'm facing as a content writer in the next article. So stay tuned and don't forget to subscribe to my blog feed.
Thank you for reading!
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